Collaborations
METEOMATICS
Based in St. Gallen, Switzerland, Meteomatics is one of the world leaders in weather data collection and analysis.
One of its most essential tools requires a form flow to process results. The consultancy involved an express audit, a list of well-founded improvements, and wireframes.
Analysis
After a quick Heuristic and Gestalt review, the findings primarily focused on the hierarchy of elements and the coherence of the design system.
Additionally, there was an opportunity to improve user guides and CTAs to create a more intuitive and linear journey.
Wireframes
We replicated all screens in Figma, ensuring that each issue was addressed and the process was implemented.
Comparing with the previous images, it became clear that issues like distracting elements, a lack of guidance, and weak hierarchy needed to be tackled. The final result was a much more intuitive journey with fewer distractions and greater consistency. You can view the complete and raw Figma file here.
Pitch
The actual Pitch follows.
SPEEXX
A Leading App for Mastering Languages and Communication. The app team wanted to redesign their Login process under tight time constraints, prioritizing UX over UI. We analyzed the entire journey and reformulated it into a more functional, comprehensive version with foundational adjustments—all within 4 hours.
Analysis
We divided the findings into three key areas for improvement, anchored by a “Big Idea” to guide updates and Best Practices.
Wireframes
The results included:
- Element Distribution Enhancements
- Addressing pain points and dead ends.
- Implementation of a Pattern Validation System – Simplifying user identification
Prototype
Key improvements highlighted in the prototype include:
- Pattern Validation in ID fields to streamline processes and resolve pain points.
- Application of Best Practices and Gestalt Logic.
- Enhanced Go-Back navigation, error messages, and other on each screen.
- Added icons, sign-in CTAs, and more.
Pitch
Here follows the actual pitch:
CAIXABANK
NATEEVO sought analysis and improvement suggestions for their banking app.
The goal was to optimize the journey from opening the app to viewing the second transaction.
Coincidentally, my bank is Imagin, part of the same CaixaBank group, so we quickly got to work.
Analysis
Knowing the transactions is the second most essential function of a Banking App, and that was used to ‘map’ the central Insights system.
After researching competitors, we focused on making access faster, adding new features, and improving hierarchies to make the app more intuitive, visual, and informative.
Wireframes
We analyzed priorities and took N26 Bank as the primary reference to create low-fidelity prototypes.
Prototype
We successfully reduced one of the most essential banking app processes from 3 steps to 2 and optimized additional aspects, such as:
- Introducing a Pop-Up on the Home Screen to display the last three transactions.
- Adding new buttons for improved direct access to Transactions, Balance, Account, and more.
- Providing more detailed information about transactions in both the list view and detailed view.
- Developing a Chip System to better organize transaction history.
Pitch
Here follows the actual pitch:
