Greetings,
I'm David!
UX / UI DESIGN & RESEARCH
I am fascinated by how people’s minds respond to experiences. I always have.
INSIGHTS have guided my professional career. From my studies and my time in Advertising until my current years specialization in UX. I have been fortunate to work in various fields alongside with multidisciplinary teams, researching and dissecting the user experience to design the most organic digital interaction possible. We are amidst one of the greatest technological revolutions in history, so I can’t imagine a better time to remain captivated for many more years ahead.
UX Consultant & Design
I joined NATEEVO to specialize in a single (but massive) client, the Volkswagen Group, specifically SEAT & CUPRA.
Together with the UI and Code teams, we tackled the functional cores of the car’s WebApps, known as Baselines. This translates into a constant flow of Sprints involving Audits, Prototyping, Testing, Implementation, and Maintenance across all vehicle screen formats. At this point, I have found my favorite craft in research (a devoted fan of Heatmaps) and prototyping.
UX/UI Designer & Research
Entering work with multiple clients simultaneously kept the multi-tasking performance of my years in advertising.
At HABITANT, the foundation is built on methodologies and techniques that connect users to experiences driven not only by instinct but also by enjoyment.
Alongside other collaborations, there have been several projects of audits, heuristics, mapping, design systems, comprehensive adaptations, navigation models, and more.
Bootcamp · Courses
The pandemic had made all of us rethink a lot of things. I decided to take the leap and enrolled in CXL, the American school with some of the best active minds in UX Design, Copywriting, Research, A/B Testing, and NeuroMarketing.
As is often the case, answering questions leads to more questions, so I decided to dive into the Neoland-Madrid Bootcamp. Here, I discovered much more than just the military meaning of “bootcamp”:
- Real UX/UI Design
- Digital Product
- Ideation
- UX Agile
- Methodologies
- Hi/Lo Fidelity Wireframing and Prototyping
- Navigation Models
- Design Systems
- And much more
Ad Copywriter
I’m in UX even before knowing hat it was. While working at a few agencies, I became increasingly interested in the craft of understanding with the target audience’s mindset, research, testing, etc., without losing sight of the brand’s core and needs. Working with SEO continued to nurture that interest, and eventually, I discovered it was called UX Design. Since then, I tried to incorporate it into every project until I made the change.
- Evil Love
- Drop and Vase
- Talking
- Arena Media
Degrees · Master · Scolarship
I’ve always been fascinated by communication and the way different parties interact with each other.
It led me to pursue a degree in Advertising, PR, and Marketing. Later, I completed a Master’s in Advertising Creativity and received a scholarship to improve my Copywriting skills.
NATEEVO
UX Consultant & Design
I joined NATEEVO to specialize in a single (but massive) client, the Volkswagen Group, specifically SEAT & CUPRA.
Together with the UI and Code teams, we tackled the functional cores of the car’s WebApps, known as Baselines. This translates into a constant flow of Sprints involving Audits, Prototyping, Testing, Implementation, and Maintenance across all vehicle screen formats.
HABITANT · OTHER
UX/UI Designer & Research · HABITANT · Side Projects
Entering work with multiple clients simultaneously kept the multi-tasking performance of my years in advertising. At HABITANT, the foundation is built on methodologies and techniques that connect users to experiences driven not only by instinct but also by enjoyment.
Alongside other collaborations, there have been several projects of audits, heuristics, mapping, design systems, comprehensive adaptations, navigation models, and more.
NEOLAND · CXL
Bootcamp · Courses
The pandemic had made all of us rethink a lot of things. I decided to take the leap and enrolled in CXL, the American school with some of the best active minds in UX Design, Copywriting, Research, A/B Testing, and NeuroMarketing.
As is often the case, answering questions leads to more questions, so I decided to dive into the Neoland Bootcamp – Madrid. Here, I discovered much more than just the military meaning of “bootcamp”:
- Real UX/UI Design
- Digital Product Ideation
- UX Agile Methodologies
- Hi/Lo Fidelity Wireframing and Prototyping
- Navigation Models
- Design Systems
- And much more.
AD COPY · AGENCIES
Advertising Copywriter
I’m in UX even before knowing that it was.
While working at a few agencies, I became increasingly interested in the craft of understanding with the target audience’s mindset, research, testing, etc., without losing sight of the brand’s core and needs.
Working with SEO continued to nurture that interest, and eventually, I discovered it was called UX Design. Since then, I’ve been trying to incorporate it into every project.
Agencies I joined.
- Evil Love
- Drop and Vase
- Talking
- Arena Media
AD COPY · AGENCIES
UX Consultant & Design
Entré en NATEEVO para especializarme en un cliente, Volkswagen Group, concretamente SEAT&CUPRA.
Conjuntamente con equipos de UI y Code, abordamos las esencias funcionales de las WebApps del coche, las llamadas Baselines. Un constante flujo de Sprints con Auditorías,
Testing, Implementación y Mantenimiento en todos los formatos de pantallas del vehículo
AD COPY · AGENCIES
UX Consultant & Design
Entré en NATEEVO para especializarme en un cliente, Volkswagen Group, concretamente SEAT&CUPRA.
Conjuntamente con equipos de UI y Code, abordamos las esencias funcionales de las WebApps del coche, las llamadas Baselines. Un constante flujo de Sprints con Auditorías,
Testing, Implementación y Mantenimiento en todos los formatos de pantallas del vehículo
AD COPY · AGENCIES
UX Consultant & Design
Entré en NATEEVO para especializarme en un cliente, Volkswagen Group, concretamente SEAT&CUPRA.
Conjuntamente con equipos de UI y Code, abordamos las esencias funcionales de las WebApps del coche, las llamadas Baselines. Un constante flujo de Sprints con Auditorías,
Testing, Implementación y Mantenimiento en todos los formatos de pantallas del vehículo
AD COPY · AGENCIES
UX Consultant & Design
Entré en NATEEVO para especializarme en un cliente, Volkswagen Group, concretamente SEAT&CUPRA.
Conjuntamente con equipos de UI y Code, abordamos las esencias funcionales de las WebApps del coche, las llamadas Baselines. Un constante flujo de Sprints con Auditorías,
Testing, Implementación y Mantenimiento en todos los formatos de pantallas del vehículo
UNIVERSIDAD
Degree · Master · Scolarship
I’ve always been fascinated by communication, the way different parties interact with each other. It led me to pursue a degree in Advertising, PR, and Marketing. Later, I completed a Master’s in Advertising Creativity and received a scholarship to improve my Copywriting skills.
